SOFT SAVING: A CULTURAL SHIFT IN GEN Z FINANCE

Soft Saving: A Cultural Shift in Gen Z Finance

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success adhered to an acquainted pattern: make progressively, conserve strongly, get a home, and plan for retirement. However Gen Z is approaching money with a fresh point of view. Rather than focusing solely on long-term build-up, this generation is focusing on equilibrium,

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